This video captures very well why Chinese coffee hasn’t caught international affection yet. This is how it has been traditionally roasted and offered to the domestic market. Whenever international travelers would try Chinese coffee this is what they were offered.
The video is intended to explain the differences in the flavor profiles between two of China’s coffee growing regions. It really doesn’t make a difference what happens at the farm when the beans are roasted like you see in the video.
We at Sina Green are dedicated to helping locals learn the processes throughout the value chain that will lead to the highest quality coffee possible being produced. The more training is provided the more the coffee is being enjoyed domestically and the more excited they are to share the fruit of their labor abroad.