Snapshots from Seed to Tree

First, the seed is simply the coffee bean.  You can see in the picture above that what is planted and begins to grow is the bean that is inside the cherry. As shoot growth happens the stalk lengthens The head of the stem will leaf and give rise to higher order shoots If the seedlings are being grown in a nursery they will be planted in individual pots/bags. This will allow for the transportation of the seedling to a farm/consumer …

The Effort Behind a Pound of Coffee

For our partner farms in Hainan, it takes nearly 8 pounds of coffee cherries to make 1 pound of roasted coffee.  Our pickers average 10 pounds per hour.  That is little more than 1 pound of roasted coffee that is harvested each hour.   It takes so long because the cherries are selectively picked – only the red ripe cherries are picked. Once the cherries have been selected they are cleaned and sifted so that any debris (sticks, leaves, etc) are …

Nitro Coffee

One of our passions is to foster a culture of passion and joy for coffee among our customers and staff.  One of the ways we do this is to always push the boundaries on how we can meet customers where they are and make great coffee accessible more and more people. Recently we experimented with different types of processing and were able to draw out more flavors with different types of methods.  One of our more subtle advancements was in …

Making Tea

Some of our partner coffee fields are located in the same region as tea fields.  While we love processing coffee it is fun to watch tea being processed as well.  #lifeatorigin  #thegoodlife #thisischina  

Hainanese vs Fuzhou Coffee

This video captures very well why Chinese coffee hasn’t caught international affection yet.  This is how it has been traditionally roasted and offered to the domestic market.  Whenever international travelers would try Chinese coffee this is what they were offered. The video is intended to explain the differences in the flavor profiles between two of China’s coffee growing regions.  It really doesn’t make a difference what happens at the farm when the beans are roasted like you see in the …

The Qixi Festival

One of the best parts about getting to work with coffee farmers is also getting to celebrate festivals with them.  This weekend is the Qixi festival.  It is the seventh day of the seventh month on the lunar calendar. According to the locals that makes it an auspicious day.  That brings the community together to enjoy each other. The Li people kick off the festival with water splashing.  It is a time of celebration where everyone takes a break from …

China’s Firstfruits – Become a Coffee Pioneer

Coffee was first planted in China in the late nineteenth century by French missionaries.  The tea culture was so pronounced that hardly anybody noticed coffee or even desired to give it a try.  In most places it was replaced by a revenue generating cash crop or left to grow uncultivated in areas people had no desire to farm.  Then, in 1990 Nestle made its entrance in Yunnan province.  This forever changed the coffee growing industry on a national and global …

Processing Methods

Once coffee is removed from the tree there are three main ways to process the cherry before the bean is ready to be roasted.  There is considerable variance within each of these three branches of processing but on a macro-level the methods are grouped into the following categories: Water processed This is the process by which the pulp is removed from the bean.  Essentially, the coffee cherries are immersed in water where the bad or unripe fruit will float and …

Responsibly Sourced Coffee

Responsibly sourced coffee is coffee that is processed and purchased in a partnership that demonstrates respect for both the grower and the environment.  It is the reason for our existence as a company.  We had been living in China for many years working with farmers in various venues before focusing primarily on coffee.  We were able to come alongside Yunnan Coffee Traders and the Hani Coffee Company and saw the incredible ways they were benefiting communities as they were helping them …