Direct Trade vs Fair Trade

We are often asked what it means to be direct trade and if direct trade and fair trade are the same thing. Simply stated, direct trade is providing the financial transaction for the coffee directly with the farmer.  Fair trade is the focus on providing equity for the different participants in a given transaction.  Direct trade may or may not lead to fair trade.  At the same time fair trade may not necessarily lead to maximum financial benefit for the …

Coffee Value Chain

To keep it simple, there are 10 stages that coffee goes through to transform from a fruit on a tree into the delicious beverage that we enjoy everyday. Growing Climate, environment, weather, pests, human waste, soil health, etc…there are so many factors that must be managed on the farm to make sure the coffee gets the right amount of sun, shade, water, and nutrients to develop its flavor profile while still on the tree Picking While still on the tree, …

Introducing Huskee Cup

The name Sina Green comes from a combination of two characteristics that define us.  Sina is an ancient way of referring to China.  This is where we are based and where all of our coffee is grown.  The name ‘Green’ denotes our focus on sustainable agriculture practices and natural farming.  Our devotion to environmental and ecological responsibility is one of the driving forces behind how we operate and who we partner with.  We care deeply about the farmers and farms …

Snapshots from Origin

Yunnan Coffee Traders is one of our close partners that help out with processing, logistics, and exporting. They have the amazing privilege of living at origin which grants them constant interaction with the farmers, production methods, oversight of processing standards, and the ability to accurately implement quality control. To see some stunning pictures of some of the farms, processing centers, and the folks we get to work with please check out the Yunnan Coffee Traders Youtube channel. Photo cred: @bryonlippincott

Xinglong Overseas Coffee Farms

In a rather “obscure” part of Hainan Island lies a series of farms that are unique.  From the period of 1949 to 1979, through three successive waves, about 12,000 overseas Chinese from 21 different countries resettled in the area.  They were granted land and many of them brought different types of crops from the countries they were returning from.  A large group of them brought with them coffee seeds. As the land began to bear its fruit the local population …

China as a Growing Coffee Origin

China has been such a unique and mysterious land for so many generations that few people fail to realize what all lies within its flourishing landscape. We have had the privilege of working with coffee farms for many years now and the production is at a level where the world is finally getting to enjoy some of the finest coffee China has to offer. Please read this article published by the Perfect Daily Grind. It details some of the of …